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THE CLIENT: 

21st Century Productions Ltd. 

 
ABOUT THE CLIENT: 

21st Century Productions Ltd is a medium sized independent film company with an annual turnover of 15 million pounds. They specialise in producing high quality short film productions aimed predominantly at an audience aged between 17-25 years. The audience/customer is approximately 70% male and 30% female. 
 
They have achieved a reputation in particular for producing films of the Horror/Thriller genre. It is this specialism that they wish to develop and promote. 
 
 
THE BRIEF: 

The company want to run an advertising campaign to increase ticket of their latest film release (You name the film). They want to produce a campaign that uses traditional poster sites at bus stops, motorway service areas and billboard facilities close to cinema locations. 
 
The company also want to take advantage of digital advertising platforms. 

Research data produced by the Data Detail Marketing and Research Company show that 70% of the target audience are more influenced by such advertising platforms. 
 
Produce a range of visuals and proposals that present ideas for the Company’s consideration. The advertising must be appropriate to the target audience, be clear and effective in its message and cost effective. 
 
 
Initial ideas and visuals should develop with the approval of the Company’s management team to produce a cutting-edge campaign that attracts the interest of potential customers and existing customers alike 

 

 

 

 

The media sector that my product is targeting is audio-visual/film whereas my advertisement for the movie will be print which consists of posters, billboards and liveries. i am also likely to use social media for advertising.

The products that i will be creating are things such as posters obviously(which will be available to buy at cinemas when the film is released), as well as posters i will create other merchandise products such as clothing and limited collectibles that will only be available to a small amount of early viewers of the film that people will be able to buy at the cinema, this will an effective revenue stream as the particular target audience of my film is 17-25 year olds who love to be trendy and look good in new limited clothing and also like the feeling of having limited items which they know that not many other people have. This will be a good marketing technique as it will get a lot more earlier viewers for the film as customers will flood to the cinemas to be able to buy these limited products. This will lead to an increase in revenue also as the viewers of the film will increase while the limited products will also bring in money. I will also have clothing such as hats and t shirts that will be available whenever customers want where they can either buy online or on their local high street, this will be helpful as it will gain customers, leading to capital which will help towards the cost of the other advertising that I used to promote my film, which is also good as these people do not have to view the film and can just buy some clothes.

The title of my film is “The Full Moon” and the slogan is “Survive The Night” I chose these as my film is set at night and the main character is being terrorised by an evil spirit which has affected the moon which has full control over the full earth’s night.

In my advert It will consist of my main character who is being terrorised. As for my pictures I am going to take pictures of the regular moon and for representation I am going to add effects onto the picture that I take to make it more clear and make it look more horrifying.

As for images and graphics in my poster I am going to use a mix of my own photographs as well as a few stock images from the internet but I will add plenty of affects to them to make them fit the theme and tone of my movie.

The fonts my movie poster will use are serifs as I want to establish a unique style onto this movie taking a break from the commonly found sans serif fonts these days. As for font size I want to make it very big as I want it to be very clear and very prominent on my movie poster. As for the font colour I want to use quite a bright but night time like colour to fit with the theme of my movie.

As for the general colours I will use they will be a mix of dark and bright blues, black, white and greys to keep with the night time theme of my film. For the layout of my poster I am going to make my title very big and bold and clear for the audience to see along with this I am going to have my antagonist clearer than anything else on the poster design.