p1

 L01 Know how existing advertising campaigns embed advertisements across a range of media products

P1: Describe an existing advertising campaign

Advertising campaign of Avengers Endgame:

• The aims and objectives of the Endgame campaign was to ultimately expand and widen marvel's audience base while also gaining as many eyes on the film and growing the entire mcu (marvel cinematic universe) franchise as possible, and to gain as much revenue and loyal fans as they possibly can so that future films will also gain even more views and therefor revenue. 
• The target audience of this campaign was aimed at all ages, genders and incomes, however data shows that 72% of viewers were male and 28% were female. Data also shows that 54% of viewers were aged between 18 and 34, which isn't surprising as marvel is a global franchise popular among the majority of  both adults and  children.
• The key messages in Avengers Endgame is that we should not take time for granted and cherish the moments we have with our loved ones, as Tony Stark says "No amount of money ever bought a second of time"
• Marvel approached endgame’s marketing in a very clever way, to optimise viewership and gain overall eyes to the movie. They did this by releasing multiple different trailers at different times all across digital media’s, along with these trailers they also had a trailer specially made to be played at the Super Bowl (one of the most viewed sporting events in the world). As well as these trailers marvel designed posters to be displayed all around the world wether that be on billboards or on the side of busses, the point is that marvel made it so you couldn’t go anywhere without seeing some sort of endgame content.
• The representation of this campaign was very simple as it was mainly giving the audience a sneak peak of the blockbuster film to come.
• The avengers endgame campaign was a very special one because it was able to generate so much hype and popularity before the film even came out purely by trailers and an outstanding cliffhanger from the previous film.